Quite Good Hot Chocolate

Quite honestly the best part of your day.

Hot chocolate made for every day, not special occasions. Real cocoa, traceable farms, no guilt required. Because that's what good food is actually for.

Quite
32% cacao
milk
Quite
52% cacao
original
Quite
72% cacao
dark
No guilt required · Traceable cocoa · Every day, not just Sundays · Quite good for you, too · Grown by people we know · No machine needed · No guilt required · Traceable cocoa · Every day, not just Sundays · Quite good for you, too · Grown by people we know · No machine needed ·
The range

Three cocoas.
One good habit.

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Quite
32% cacao
Milk
Quite Milk
32% cacao · smooth & gentle

Creamy, rounded, and easy. The one for mornings when you want something warm and familiar without thinking about it too hard.

£9.50 / 250g
Coming soon
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Quite
52% cacao
Original
Quite Original
52% cacao · the sweet spot

Where milk chocolate warmth meets real cocoa depth. The one most people end up buying every time. Quite the crowd pleaser.

£9.50 / 250g
Coming soon
Get early access
Quite
72% cacao
Dark
Quite Dark
72% cacao · bold & complex

Proper cocoa intensity. Fruity, a little bitter, deeply satisfying. The one for people who think they don't like hot chocolate.

£9.50 / 250g
Coming soon
Get early access
Why Quite exists

Food should feel like pleasure.
Not a decision, not a reward,
not something to earn.

We grew up around food that was just part of life — not a treat, not a risk. Good chocolate was on the table because it tasted good, full stop. Somewhere along the way, hot chocolate got stuck between powdery and childish on one end, and precious and expensive on the other. We thought it deserved better. So we made it.

One scoop.
That's all it takes
Hot milk, one scoop, two minutes. No machine, no technique, no occasion required.
Zero.
Guilt language. Ever.
You won't find "indulge," "treat yourself," or "guilt-free" anywhere near our brand. We don't think you need permission to enjoy something good.
Always.
Traceable cocoa
We know where every batch comes from and who grew it. Not because we shout about it — because it makes better chocolate.
How to make it

Quite simple,
actually.

No machine, no thermometer, no ceremony. Just hot milk and one scoop. We wrote these instructions so they'd be worth reading.

01
Heat your milk

200ml of whole milk on the stove or steamed with a frother. Aim for hot but not boiling — around 65–70°C if you're that kind of person.

Oat milk works beautifully too.
02
Make a paste

Mix one scoop (15g) with a splash of cold milk first. This takes 20 seconds and is the difference between silky and gritty.

Yes, this step matters.
03
Combine & whisk

Pour the hot milk over the paste and whisk briefly. Or froth it. Or just stir vigorously and pretend that's what you meant to do.

All methods are valid.
04
Drink it

Immediately, while it's at its best. No toppings required. Though nobody is stopping you.

Quite the two minutes well spent.
Where it comes from

Quite traceable.
Always.

We think knowing where your food comes from changes how it tastes. Not because provenance is a marketing device — because it's true. Good cocoa from people who care about growing it well tastes genuinely different.

🌱
Above fair trade, always
We pay above fair trade price for every batch. Because it attracts better growers, which makes better chocolate. Self-interest and ethics, aligned.
🗺️
Named origins on every pack
Not "sustainably sourced cocoa." The actual cooperative, the actual region. You should be able to look it up.
♻️
Packaging we're not embarrassed about
Recyclable tins and compostable pouches. We're working on making it better. We'll tell you when we do.
Current origin · Dominican Republic
Grown by
Öko-Caribe.

A cooperative of smallholder farmers in the Duarte province, growing fine-flavour cacao for over 20 years. Their beans consistently score among the highest in the world for complexity and flavour. We buy directly, we pay well, and we'll keep telling you exactly where your chocolate comes from.

"Quite the right thing to do, we thought."